Gwyneth Paltrow poses with lampshade on her head for Goop campaign

Gwyneth Paltrow posed with a silver lampshade on her head for a bizarre campaign for her company Goop’s furniture collaboration with Crate and Barrel spin-off, CB2.

In another sH๏τ, the 53-year-old Goop CEO-founder ‘meditated’ atop a marble coffee table while barefoot wearing her clothing company Gwyn’s $995 off-white linen ‘Madeleine Blazer.’

The lampshade and the coffee table were not included in the Goop x CB2 collection, but customers can purchase the $899 ‘Gwyneth Ivory Boucle Swivel’ chair she perched on for the final pH๏τo.

‘In our view, beauty comes from individuality and refinement, and that’s what we infused into every detail of this collection,’ Paltrow said in a statement Monday.

‘These are heirloom pieces to treasure, inspired by modern Parisian apartments and mid-century Italian modernist furniture. We leaned into complex materiality – plaster, shearling, lacquer – for a collection that is as elegant and grown up as it is daring.’

Instagram users like @nicholas_obeid were perplexed over the Oscar winner’s new campaign, commenting: ‘Yikes.’

Gwyneth Paltrow posed with a silver lampshade on her head for a bizarre campaign for her company Goop’s furniture collaboration with Crate and Barrel spin-off, CB2

‘Why?’Instagram user @dalia.ea asked. ‘Like actually, why?’

Instagram user @danxost commented with a thumbs down emoji.

Instagram user @_baby_1982_ shared a meme of a confused girl with the caption ‘why though?’

EXCLUSIVE Apple Martin shoots scenes with Owen Wilson on set of her first movie

‘I wonder if she is for decorating the luxury apartments she was selling in Israel with CB2,’ Instagram user @taz.zzzzzzz_ wrote.

Indeed, Paltrow has received substantial backlash for starring in a commercial for 51 Park, a pair of 51-story residential towers, in Israel last month.

Many believed the half-Jewish empty nester was tone deaf to promote luxury in Herzliya amid the IDF’s bombing of Lebanon, Iran and Gaza where there’s a full-blown humanitarian crisis.

The Daily Mail has reached out to Paltrow’s publicist for comment, but didn’t immediately hear back.

In May, the Influenced actress raised eyebrows when she reportedly laid off around 20 employees at her lifestyle company in favor of adopting automated, AI-driven workflows.

Paltrow will next executive produce and star in producer Stacey Sher and playwright Heidi Schreck’s adaptation of Belle Burden’s new bestseller Strangers: A Memoir of Marriage, which will stream on Netflix.

Meanwhile, the Marty Supreme star’s son Moses Martin posted a video of himself on Tuesday playing the piano captioned ‘new stuff’ while emulating his famous father, Coldplay frontman Chris Martin.

In another sH๏τ, the 53-year-old Goop CEO-founder ‘meditated’ atop a marble coffee table while barefoot wearing her clothing company Gwyn’s $995 off-white linen ‘Madeleine Blazer’

The lampshade and the coffee table were not included in the Goop x CB2 collection, but customers can purchase the $899 ‘Gwyneth Ivory Boucle Swivel’ chair she perched on for the final pH๏τo

Instagram users like @nicholas_obeid were perplexed over Paltrow’s new campaign, commenting: ‘Yikes’

‘Why?’Instagram user @dalia.ea asked. ‘Like actually, why?’

Instagram user @danxost commented with a thumbs down emoji

Instagram user @_baby_1982_ shared a meme of a confused girl with the caption ‘why though?’

‘I wonder if she is for decorating the luxury apartments she was selling in Israel with CB2,’ Instagram user @taz.zzzzzzz_ wrote

Indeed, the Oscar winner has received substantial backlash for starring in a commercial for 51 Park, a pair of 51-story residential towers, in Israel last month

Many believed the half-Jewish empty nester was tone deaf to promote luxury in Herzliya amid the IDF’s bombing of Lebanon, Iran and Gaza where there’s a full-blown humanitarian crisis

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Meanwhile, Paltrow’s son Moses Martin posted a video of himself playing the piano on Tuesday captioned ‘new stuff’ while emulating his famous father, Coldplay frontman Chris Martin

The Marty Supreme star’s lookalike daughter Apple Martin (L, pictured December 16) has been hard at work in LA making her big-screen acting debut in Nancy Meyers’ 2027 semi-autobiographical movie about filmmakers for Warner Bros

The 20-year-old Brown University junior’s rock band People I’ve Met is next scheduled to perform in England at the Reading Festival on August 28 and the Leeds Festival on August 29.

Moses also recently made his modeling debut by posing for the ‘Escape to the Countryside’ campaign from British luxury brand, Burberry.

Paltrow’s lookalike daughter Apple Martin has been hard at work in LA making her big-screen acting debut in Nancy Meyers’ 2027 semi-autobiographical movie about filmmakers for Warner Bros.

The 22-year-old actress graduated from Vanderbilt University in Nashville, Tennessee in May after majoring in law, history and society.

The Emmy winner ‘consciously uncoupled’ from the 49-year-old British rocker in 2013 following a decade of marriage, and married 9-1-1 co-creator Brad Falchuk in 2018.

Paltrow is also a bona fide nepo baby – having had a leg up in the industry thanks to her actress mother Blythe Danner, showrunner father Bruce Paltrow and filmmaker godfather Steven Spielberg.